Why work with Zoë
Most homeowners deserve better than a sales pitch.
Zoë isn't here to close a deal. She's here to help you understand whether solar and battery storage make sense for your home, and if they do, to guide you through the process honestly, from first conversation to installation.
How Zoë sees it
The utility isn't the enemy. But it's not on your side either.
Most Massachusetts homeowners have exactly one option for electricity: pay whatever the utility charges, whenever they charge it. There's no negotiating, no switching, and no way to opt out.
That's been fine, until recently. Delivery charges now make up as much as half of the average electric bill in Massachusetts, and they're rising as utilities invest billions in aging infrastructure that hasn't been meaningfully updated since the 1970s. Time-of-Use billing is coming, which means the price of electricity will soon change depending on when you use it. And demand on the grid keeps growing, from electric vehicles, heat pumps, and AI data centers, putting more pressure on a system that was never built for this.
Zoë's pitch isn't about saving money on a monthly bill. It's simpler than that: you now have an option you didn't have before. You can produce your own power, store it, and use it when the grid is most expensive or most unreliable. That option isn't right for every home, and Zoë will tell you if it isn't right for yours. But for homes that qualify, it's a real alternative to a relationship most people never chose.
The difference
What working with Zoë actually looks like
She tells you the truth, even when it's not what you want to hear
Not every home qualifies for solar. Not every roof is ready. Not every situation makes sense for a battery right now. Zoë reviews the home honestly and gives you a straight answer, because a project that doesn't work for your situation doesn't work for her either.
She helps you understand what's happening, not just what to buy
Before Zoë ever talks about what your home might qualify for, she explains what's changing with the grid in Massachusetts, delivery charges, Time-of-Use billing, aging infrastructure, growing demand. That context is what makes the decision make sense. Most sales pitches skip it entirely.
She stays involved past the first appointment
A lot of solar consultations end with a quote and a handoff. Zoë's involvement doesn't end when the paperwork starts. She helps with documentation, supports permitting, coordinates installation scheduling, and keeps you updated throughout, so you're not left chasing anyone down.
She works with providers she trusts
Zoë works with Sunrun for solar and Freedom Roofing / FROOF for roofing. She's not a call center, not a lead generator, and not passing you off to whoever picks up the phone. You have one point of contact who knows your situation and sees it through.
Who Zoë works with
The partners behind the work
Zoë coordinates the process. The installation and roofing work is done by providers she works with directly.
Solar + battery storage
Sunrun
Zoë works with Sunrun for solar and battery storage. Sunrun is one of the largest residential solar and battery providers in the country, with significant experience installing systems across Massachusetts.
Solar and battery eligibility, pricing, products, and financing are subject to home review, service availability, and approval. Financing programs generally require a minimum credit score of 650.
Roofing partner
Freedom Roofing / FROOF
For roofing needs, whether as part of a solar project or on their own. Zoë works with Freedom Roofing / FROOF. She can help connect homeowners with competitive roofing quotes and coordinate the roofing process alongside solar when needed.
Roofing quotes, services, timelines, workmanship, warranties, and final agreements are handled directly by Freedom Roofing / FROOF. Availability and pricing may vary.
From first call to installation
Everything Zoë handles with you.
- Explaining how the grid is changing in Massachusetts
- Reviewing your home and energy situation
- Setting honest expectations about what solar can do
- Helping you understand your battery storage options
- Identifying whether your roof needs attention first
- Coordinating documentation and approvals
- Supporting permitting and scheduling
- Keeping you updated throughout the process
- Connecting you with roofing support if needed
- Staying available after installation
Ready to find out what your home can do?
Start with a conversation. Zoë will give you a straight answer about whether solar and battery storage make sense for your situation.